Holistic Commercial Strategy for Evolving Hotels

Hi, I'm Anita Pocskai, founder of Phi Strategies. With over 15 years of experience in revenue management

and commercial strategy, I help hotels evolve into more profitable, aligned, and future-ready businesses. This

proposal outlines how we can partner to bring clarity, strategy, and commercial growth to your hotel-using my

signature PHI Framework.

The PHI Framework

Your path to aligned, sustainable commercial growth.

ALIGN

 Operational clarity, system flow, and team readiness.

Includes pricing, distribution, and performance optimisation foundations

ELEVATE

Strategic direction, insight, and commercial uplift.

Includes market positioning, sales development, and team leadership strategy

EXPAND

Scalable growth, budgeting, and long-term resilience.

Each service offering is designed to fit within this framework, depending on your hotel's current needs and

ambitions.

ALIGN

Holistic Commercial Strategy

£350 - £450 per day (8 hours)

Your foundation for strong, day-to-day commercial performance. We become an embedded partner, ensuring

that systems, strategies, and teams move in sync.

- PMS / Channel Manager / GDS setup & maintenance

- Pickup & month-end reporting with insight

- Rate setting and demand-based promotion strategies

- OTA and agent relationship management

- Corporate and GDS rate implementation

- Proactive sales support & business development

- Monthly strategy and performance reviews

- Collaboration on marketing and digital visibility

- Team coaching: Front Office, Sales, Events, Reservations

ELEVATE

Strategic Advisory & Transformation

£65 - £80 per hour

For when you're ready to shift gears. Gain clarity, challenge your assumptions, and evolve your commercial

approach from tactical to transformational.

- Executive-level commercial reporting

- SOP and departmental performance audits

- Leadership and staff development sessions

- Strategic sales, pricing, and positioning advice

- Business development strategy design

- Partnership development and commercial collaboration

- Brand positioning and market clarity consulting

- System implementation and optimisation

EXPAND

Budgeting & Commercial Planning

£65 - £80 per hour

Your numbers should support - not limit - your ambitions. We help you turn budgets into strategic tools for

scale, investment, and resilience.

- Bespoke room revenue budgeting

- Scenario planning and forecasting

- Strategic commercial planning for growth